Neural Self-Regulation
Aging and Memory
Assessment
Stress Management
Peak Performance
Self Regulation
Applied Psychology Centre

Empowering Minds.
Elevating Performance.

Evidence-based neurofeedback, psychotherapy, and cognitive assessment services β€” helping you unlock your full potential across two Ontario locations.

Dr. Don R. Maxwell, Ph.D.
Meet the Director

Dr. Don R. Maxwell, Ph.D.

Dr. Maxwell is a registered psychologist and the founding director of the Applied Psychology Centre. With over 30 years of clinical experience, he specializes in applied psychology, neurofeedback, cognitive rehabilitation, and performance optimization.

His integrative approach combines cutting-edge neuroscience with evidence-based psychological interventions to help clients achieve measurable improvements in cognitive function, emotional regulation, and overall well-being.

  • Registered Psychologist β€” College of Psychologists of Ontario
  • Ph.D. in Applied Psychology
  • Board Certified in Neurofeedback (BCN)
  • Specialist in Quantitative EEG Assessment
  • 30+ Years of Clinical Experience
Learn More
What We Offer

Our Services

Comprehensive, science-driven psychological services tailored to your unique needs β€” from brain-based training to in-depth cognitive assessments.

Neurofeedback

Neurofeedback

Advanced brain-based training that uses real-time EEG monitoring to help optimize neural function. Neurofeedback teaches your brain to self-regulate, improving focus, mood, sleep, and overall cognitive performance without medication.

Psychotherapy

Psychotherapy

Evidence-based talk therapy tailored to your individual needs. Our psychotherapy services address anxiety, depression, trauma, relationship issues, and life transitions using proven therapeutic modalities including CBT, DBT, and mindfulness-based approaches.

Self-Regulation & Motivation

Self-Regulation & Motivation

Unlock peak performance through targeted self-regulation and motivational strategies. We help athletes, executives, and students develop the mental skills needed to manage emotions, sustain focus, and achieve their highest potential.

Stress Management

Stress Management

Comprehensive stress management programs combining biofeedback, cognitive-behavioral techniques, and relaxation training. Learn to identify stress triggers, build resilience, and develop sustainable coping strategies for lasting well-being.

Cognition & Memory

Cognition & Memory

Specialized programs addressing age-related cognitive decline, memory concerns, and brain health optimization. Through targeted cognitive training and neurofeedback, we help maintain and enhance mental sharpness at every stage of life.

Assessments

Assessments

Thorough psychological, neuropsychological, and quantitative EEG (QEEG) assessments providing detailed insights into cognitive function, emotional health, and brain activity patterns. Results guide personalized treatment planning and intervention strategies.

Find Us

Our Locations

Serving clients across Ontario from two convenient locations in Toronto and Kingston.

Toronto

2937 Bayview Avenue
North York, ON M2K 1E9

Office: (416) 222-0804

Kingston

1343 Princess Street
Kingston, ON K7M 3E4

Phone: 613-54-BRAIN

πŸ• Hours of Operation β€” By Appointment Only

Mon–Fri: 9:00 AM – 8:00 PM  |  Sat & Sun: Variable Hours

Hours apply to both Toronto and Kingston locations.

Get in Touch

Schedule Your Appointment

Take the first step toward better mental health and cognitive performance. Whether you're seeking assessment, therapy, or neurofeedback training, our team is here to help you find the right path forward.

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Currently accepting new patients at both locations
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All consultations are strictly confidential
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Typical response within 24 business hours
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Extended health benefits may cover services